ABOUT ME

I am a beautiful, very light shade with cool, rosy undertones. My pink tint is the most visible of the cool shades. I am wonderful at canceling any yellow tinge in the skin and returning a bright look and healthful glow, with a soft finish and sweet, illuminating complexion.

WHAT I DO

I’m a jojoba base, so I keep your overall look fresh, even, and bright. My formula has premium mica crystals for luminosity and jojoba esters for an ultralight buttery feel—completely unique and amazing! My minerals provide full coverage and work with thirsty skin types.

The number and letter in my name help you find exactly the right match for your complexion. The number indicates depth of color: 0 is lightest and 7 is deepest.

The letter is for undertone. W is for Warm: if you tan easily and look best in gold jewelry and earth-tone colors, your skin has warm, golden undertones. C is for Cool: if you burn easily and look best in silver jewelry and bright jewel-tone colors, your skin has cool, rosy undertones. N is for Neutral: if you look equally good in gold and silver jewelry, and can wear almost any color, your undertones are likely neutral.

WHAT I DON’T DO, AND WILL NEVER DO

I will never include unfriendly substances. Other brands use additives that could be unkind to skin and our Earth, crud like carmine, lake dyes, bismuth oxychloride, petroleum, paraffin wax, mineral oil, sodium lauryl sulphate, fragrance, and EDTA. Only fresh, creative ingredients are in me and my sister products, for a beautiful, healthy you and a beautiful, healthy world.