If the term 'foundation' instantly brings images of liquid formulas to your mind—perhaps a matte ...

Hey, my beautiful EM darlings! Your DMs have been lighting up our inbox, all eager for a 2023 upd...

Just like a painter needs brushes, anyone who wears makeup, even if it's just for a quick touch-up, needs the right tools. And since every face is unique and tastes differ, everyone has their own favorite brushes. Our CEO Carina's go-to is the Blender Face Brush, perfect for a super light application. Another bestseller is the Extraordinary Flat Top Brush, which gives thick yet natural-looking coverage with its dense, super-soft bristles and modern appeal.

Hey there! I’m so excited to share with you my All Over Shimmers, which are perfect for enhancing your natural beauty. You can apply it all over your face, or use it to define your cheekbones, nose tip, and brow bones to give you that extra glow. Plus, each shade is super versatile and works well with almost all skin tones.

Have you ever thought about using blush on your eyes? It might seem unusual, but it can be done successfully. The key is to choose a shade that you love and feel confident in, because feeling good in what you wear is important. If you want to try a bright, bold color, there are a few tips to keep in mind: make sure you know what you're wearing, apply it in natural lighting, blend well, and most importantly, feel amazing wearing it.

Pastel shades are all the rage right now, and we've got the scoop on the best 100% natural options out there.

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