So . . . you might have already heard the news. A skincare ingredient is taking the beauty space by storm: hyaluronic acid. What’s up with all the fuss? Is it worth a try or is it just another fad? Let us give you a quick run through.

What is Hyaluronic Acid?

Hyaluronic acid sounds like an odd chemical, afterall it carries the word "acid" in its name. Fret not. It turned out that hyaluronic acid is a naturally-occurring substance in our bodies. Yes, it's already in us. Fifty percent of our body's hyaluronic acid is found in our skin where it does its work to repair, hydrate and facilitate our metabolic processes. This carbohydrate molecule is responsible for maintaining our skin's natural moisture level. Hyaluronic acid helps retain moisture to keep the skin well-hydrated, plump and healthy. Its glory is mostly associated on beauty products but the substance is also use in the healthcare industry. With its various benefits, it is no wonder the beauty space is in fuss for hyaluronic acid.

What’s with all the hype?

Hyaluronic acid products are super popular that its worldwide sales went 5x up in the past 12 months. It is also predicted that Hyaluronic Acid could rise into a $14.5 billion market by 2025. Just like collagen, hyaluronic acid became popular for its wide range of skin-enhancing benefits including promoting elasticity, retaining moisturize and keeping the skin overall with a healthier glow. It can also protect the skin against UVB rays. These days, hyaluronic acid is widely sold in forms of creams, serums and gels. Injectables are available in the healthcare market for joint pains and to speed up wound healing.

What are its skin benefits?

Here are some key benefits: - Repairs skin tissue - Moisturizes skin - Promotes younger complexion - Boost elasticity Looking to use hyaluronic acid for your beauty regimen? You can go for reputable topical products or go natural in your diet. Either way, hyaluronic acid offers great benefits for your skin. When doing the topical product route, we suggest to pick vegan sourced hyaluronic acid; ones that don't contain parabens, sulfates or alcohol. If you’re a lactating mom, consult a doctor first before using hyaluronic acid.