If the term 'foundation' instantly brings images of liquid formulas to your mind—perhaps a matte ...

Hey, my beautiful EM darlings! Your DMs have been lighting up our inbox, all eager for a 2023 upd...

Just like a painter needs brushes, anyone who wears makeup, even if it's just for a quick touch-up, needs the right tools. And since every face is unique and tastes differ, everyone has their own favorite brushes. Our CEO Carina's go-to is the Blender Face Brush, perfect for a super light application. Another bestseller is the Extraordinary Flat Top Brush, which gives thick yet natural-looking coverage with its dense, super-soft bristles and modern appeal.

Hey there! I’m so excited to share with you my All Over Shimmers, which are perfect for enhancing your natural beauty. You can apply it all over your face, or use it to define your cheekbones, nose tip, and brow bones to give you that extra glow. Plus, each shade is super versatile and works well with almost all skin tones.

Have you ever thought about using blush on your eyes? It might seem unusual, but it can be done successfully. The key is to choose a shade that you love and feel confident in, because feeling good in what you wear is important. If you want to try a bright, bold color, there are a few tips to keep in mind: make sure you know what you're wearing, apply it in natural lighting, blend well, and most importantly, feel amazing wearing it.

So, it’s that time of the year again: snow-covered pavements, chilling winds, gravel-gray skies, ...

With invites and RSVP's in full swing, our makeup routine seems to carry extra steps and with it ...

Simply said… give us your empty jars and we will give you a free FULL-SIZE blush of your choice! ...

Q: I don’t like the appearance of wearing too much lip product, will Everyday Minerals” Tinted Li...

Everyday Minerals’ six Primers reflect Carina’s love for perfecting each and everyone's already g...

If you are new to us, we are super excited to let you know that it's easier than ever to find you...

Inspired by our beautiful rosy blush shades, we've compiled a few rose beauty tips for spring! Tu...

Finishing dusts are the perfect way to Set and Perfect all of your makeup. They are ideal for con...

These hand-made, all natural decorative soaps are so beautiful and fresh. Not to mention so very ...

Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and...

Meet Jose, our Mixologist. He hand-makes the wonderful products that we all love. The time and ca...

We've always loved an effortless look at EM, and this season, so does everyone else. A super na...

A light essential color palette perfect for this season ’Tis is the season to have the perfect ex...

Our selection of extremely versatile and multi-purpose brushes is all your skin will ever need! ...