If the term 'foundation' instantly brings images of liquid formulas to your mind—perhaps a matte ...

Hey, my beautiful EM darlings! Your DMs have been lighting up our inbox, all eager for a 2023 upd...

Just like a painter needs brushes, anyone who wears makeup, even if it's just for a quick touch-up, needs the right tools. And since every face is unique and tastes differ, everyone has their own favorite brushes. Our CEO Carina's go-to is the Blender Face Brush, perfect for a super light application. Another bestseller is the Extraordinary Flat Top Brush, which gives thick yet natural-looking coverage with its dense, super-soft bristles and modern appeal.

Hey there! I’m so excited to share with you my All Over Shimmers, which are perfect for enhancing your natural beauty. You can apply it all over your face, or use it to define your cheekbones, nose tip, and brow bones to give you that extra glow. Plus, each shade is super versatile and works well with almost all skin tones.

Have you ever thought about using blush on your eyes? It might seem unusual, but it can be done successfully. The key is to choose a shade that you love and feel confident in, because feeling good in what you wear is important. If you want to try a bright, bold color, there are a few tips to keep in mind: make sure you know what you're wearing, apply it in natural lighting, blend well, and most importantly, feel amazing wearing it.

Let’s face it, we all crave a healthy, radiant glow in our complexion. We’re often taught that to...

It’s getting warmer, how will you change up your skincare routine? We love celebrating the begin...

When was the last time you felt amazing about yourself? Or, when felt like you could conquer any...

The Wonder Fruit as they call it, kiwi is not only a delectable delight, it is also packed with a...

Simply said… give us your empty jars and we will give you a free FULL-SIZE blush of your choice! ...

Everyday Minerals’ five Primers reflect Carina’s love for the lasting power of beauty. It’s true ...

Everyday Minerals’ six Primers reflect Carina’s love for perfecting each and everyone's already g...

If you are new to us, we are super excited to let you know that it's easier than ever to find you...

Inspired by our beautiful rosy blush shades, we've compiled a few rose beauty tips for spring! Tu...

These hand-made, all natural decorative soaps are so beautiful and fresh. Not to mention so very ...

Home gardening doesn’t necessarily mean you need a huge space in your yard to kick-start. With th...

Every aspect of our lives is, in a sense, a vote for the kind of world we want to live in. – Fran...

Do you ever feel like you want to make a difference in your community, but you aren’t quite sure ...

Texas is the home of some 5000 flowering plant species that proudly bloom on highways and places ...

Meet Rebecca, our cosmetic chemist and formulator. She spends her days tirelessly researching and...

As the season of spring is starting to peek it’s sunny self into our lives, we are excited about ...

Meet Jose, our Mixologist. He hand-makes the wonderful products that we all love. The time and ca...

Our selection of extremely versatile and multi-purpose brushes is all your skin will ever need! ...