If the term 'foundation' instantly brings images of liquid formulas to your mind—perhaps a matte ...

Hey, my beautiful EM darlings! Your DMs have been lighting up our inbox, all eager for a 2023 upd...

Just like a painter needs brushes, anyone who wears makeup, even if it's just for a quick touch-up, needs the right tools. And since every face is unique and tastes differ, everyone has their own favorite brushes. Our CEO Carina's go-to is the Blender Face Brush, perfect for a super light application. Another bestseller is the Extraordinary Flat Top Brush, which gives thick yet natural-looking coverage with its dense, super-soft bristles and modern appeal.

Hey there! I’m so excited to share with you my All Over Shimmers, which are perfect for enhancing your natural beauty. You can apply it all over your face, or use it to define your cheekbones, nose tip, and brow bones to give you that extra glow. Plus, each shade is super versatile and works well with almost all skin tones.

Have you ever thought about using blush on your eyes? It might seem unusual, but it can be done successfully. The key is to choose a shade that you love and feel confident in, because feeling good in what you wear is important. If you want to try a bright, bold color, there are a few tips to keep in mind: make sure you know what you're wearing, apply it in natural lighting, blend well, and most importantly, feel amazing wearing it.

Dealing with acne is not an easy venture, I should know, I've had it my whole life! Experienced a...

It’s getting warmer, how will you change up your skincare routine? We love celebrating the begin...

Are you new to EM or mineral makeup in general? Unsure where to begin? Foundation application, ba...

Those closest to me know too well that one of my biggest battles (still ongoing) has been maintai...

Winter, spring, summer and fall, the dewy touch just looks amazing for us all. What we’re looking...

How do I choose the right shade of base for my face? What mineral foundation color will match me ...

The perfect eye look is not just about adding color to your lids and following up with your favor...

You could probably put on any lipstick shade and just easily get away with a mishap or two. But t...

Budget Friendly Minis + Customize Full Size Makeup Bag Essentials There is something about that ...

Why blend multiple colors when you can just be as gorgeous wearing one? So here’s the trick usin...

What happens to your peeper when you put on one color of two different tones? Well, just a gorgeo...

Summertime calls for some flip flops, sleeveless dresses, tank tops and one pieces. This is that ...

Brace yourselves ladies. More sunny days ahead! That means less of those sweaters and winter boot...

The sun is out and it’s time to flaunt that sun-kissed glow. Are you ready? These are the days fo...

Nobody likes looking at a mirror, only to have those dreaded panda eyes staring back at you. Well...

So, it’s that time of the year again: snow-covered pavements, chilling winds, gravel-gray skies, ...

Baby, it’s cold outside . . . The winter season could be a different challenge for your beauty ...

When was the last time you felt amazing about yourself? Or, when felt like you could conquer any...

The Wonder Fruit as they call it, kiwi is not only a delectable delight, it is also packed with a...

With Christmas just around the corner, we know the struggle that comes with finding the right gif...

The minimalist lifestyle is perhaps one of the best trends to hit millennials. It allows you to f...

With invites and RSVP's in full swing, our makeup routine seems to carry extra steps and with it ...

To make your skin look as if it’s glowing from within, there are a few important steps you must t...

Products you’ll need: You Sand Me Blush Lanai In the Sand Bronzer Sunny All Over Shimmer Or: I...

The business trip is on! Long, potentially exhausting days. Long, lonely nights in hotel rooms th...

Visiting our CHEEK array may leave you wondering a bit, Matte or Luminous? Which is best? For eve...

Having oily skin doesn’t necessarily mean the end of the world AKA giving up the shimmery product...

Everyday Minerals’ five Primers reflect Carina’s love for the lasting power of beauty. It’s true ...

Q: I don’t like the appearance of wearing too much lip product, will Everyday Minerals” Tinted Li...

It's not always easy to find skin tone correct shades without trying them on in person. That's wh...

With this New Year take a break from your usual routine and opt for a totally new look, that’s st...