If the term 'foundation' instantly brings images of liquid formulas to your mind—perhaps a matte ...

Hey, my beautiful EM darlings! Your DMs have been lighting up our inbox, all eager for a 2023 upd...

Just like a painter needs brushes, anyone who wears makeup, even if it's just for a quick touch-up, needs the right tools. And since every face is unique and tastes differ, everyone has their own favorite brushes. Our CEO Carina's go-to is the Blender Face Brush, perfect for a super light application. Another bestseller is the Extraordinary Flat Top Brush, which gives thick yet natural-looking coverage with its dense, super-soft bristles and modern appeal.

Hey there! I’m so excited to share with you my All Over Shimmers, which are perfect for enhancing your natural beauty. You can apply it all over your face, or use it to define your cheekbones, nose tip, and brow bones to give you that extra glow. Plus, each shade is super versatile and works well with almost all skin tones.

Have you ever thought about using blush on your eyes? It might seem unusual, but it can be done successfully. The key is to choose a shade that you love and feel confident in, because feeling good in what you wear is important. If you want to try a bright, bold color, there are a few tips to keep in mind: make sure you know what you're wearing, apply it in natural lighting, blend well, and most importantly, feel amazing wearing it.

So, it’s that time of the year again: snow-covered pavements, chilling winds, gravel-gray skies, ...

Baby, it’s cold outside . . . The winter season could be a different challenge for your beauty ...

With invites and RSVP's in full swing, our makeup routine seems to carry extra steps and with it ...

As one being of singleness for a rather longish period of time, I've been granted the - let's jus...

In summer we exchange layers of cotton and flannel for supple golden skin. It is a season of bari...

Q: I don’t like the appearance of wearing too much lip product, will Everyday Minerals” Tinted Li...

Finishing dusts are the perfect way to Set and Perfect all of your makeup. They are ideal for con...

For centuries, Asian women have been utilizing the somewhat secret beauty benefits of rice. One o...

The concept of beauty and body care has been around for ages and essential oil has always been a ...

As summer draws near, and the weather warms up, we find ourselves drawn to the outside world. The...

The right beauty regimens help maintain the vibrancy and life of your skin. A holistic care to ma...

As we age, our skin matures but that doesn’t mean the beauty fades away. There are just a few reg...

We've always loved an effortless look at EM, and this season, so does everyone else. A super na...

A light essential color palette perfect for this season ’Tis is the season to have the perfect ex...