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Meet Austin Jane

Austin Jane introduces EM natural makeup ingredients
Austin Jane is on safari—an ingredients safari. Our very own Everyday Minerals adventurer is headquartered right here in Austin, Texas, and travels the world sourcing the finest ingredients for Everyday Minerals cosmetics. We love reading Jane Austen here at EM, and Austin Jane is like some of our favorite characters, as witty and vivacious as Elizabeth Bennett and with the sweetness of temper and steady sense of Elizabeth’s sister, Jane. Austin Jane looks close to home first, scouring Austin and the Texas Hill Country to find the sweetest free trade sugar, the tartest sustainably grown lemons, the freshest, most aromatic oils. What she can’t find here, she locates in another fascinating corner of the world, like creamy, luscious Brazilian butters. Then she delights in showcasing her discoveries on the Everyday Minerals website. Cupuacu Butter in Everyday Minerals makeup Sometimes she doesn’t find the perfect thing right away, but she’s okay with that. She remembers from Jane Austen that, “A scheme of which every part promises delight can never be successful; and general disappointment is only warded off by the defense of some little peculiar vexation.” So Austin Jane just keeps searching, and her pleasure is even greater when the perfect ingredient finally appears. You can spot Austin Jane on the Everyday Minerals website, often appearing alongside new products with ingredients new to our product line. And, who knows? Maybe you’ll even see her down at Barton Springs some beautiful day. If so, be sure to ask her what exciting discovery she’s bringing to Everyday Minerals next!

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